WBD WORK: A SWIFT START FOR THE SARTO RASO GRAVEL
Having the opportunity to help launch a new bike and go deep on strategy long before the rubber meets the road is a real treat. And with the Sarto ‘Raso Gravel’, the Italian brand’s hero gravel product, we went to great lengths to set the trail for success.
HERE ARE THE HITS
- All copy for all channels
- PR outreach and relationship development
- Art direction
- Strategic guidance around the US market, which included introducing and facilitating the signing of US pro gravel rider Skyler Taylor with Sarto and the Raso Gravel for his 2025 season