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WBD WORK: A SWIFT START FOR THE SARTO RASO GRAVEL


Having the opportunity to help launch a new bike and go deep on strategy long before the rubber meets the road is a real treat. And with the Sarto ‘Raso Gravel’, the Italian brand’s hero gravel product, we went to great lengths to set the trail for success.

HERE ARE THE HITS

  • All copy for all channels
  • PR outreach and relationship development 
  • Art direction
  • Strategic guidance around the US market, which included introducing and facilitating the signing of US pro gravel rider Skyler Taylor with Sarto and the Raso Gravel for his 2025 season


SEE THE BIKE CONTACT US

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