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WBD WORK: BAR TAPE + BRACES FOR PARLEE


With new owners at the helm, Parlee needed a leg up to marry its site, structure, and style to the refined aesthetic and design language of its bikes. Part re-design, part thought, part rebuild, while the project might not have encompassed a ground-up shakedown, it still left room for creativity and commercial improvement.

HERE ARE THE HITS

  • Reimagined home, custom product page, footer and navigation sections
  • User experience improvements to capture more and better quality leads
  • Elevated brand messaging where appropriate


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