WBD WORK: BAR TAPE + BRACES FOR PARLEE
With new owners at the helm, Parlee needed a leg up to marry its site, structure, and style to the refined aesthetic and design language of its bikes. Part re-design, part thought, part rebuild, while the project might not have encompassed a ground-up shakedown, it still left room for creativity and commercial improvement.
HERE ARE THE HITS
- Reimagined home, custom product page, footer and navigation sections
- User experience improvements to capture more and better quality leads
- Elevated brand messaging where appropriate