WBD WORK: GETTING FIT WITH REGROUP
Apparently, we should all be fresh and fit in January. That is not the case here. We'll blame our client Regroup, but we can also blame ourselves. After a stellar year, Regroup ended 2025 by kicking off a bike fitting project, going from nothing to a custom bike fitting studio at its Tempe, Arizona, location in less than 4 weeks. And we mirrored Regroup in the virtual world, tasked as we were with developing bespoke bike fitting software, for the bike fitter (the legendary Barry Anderson), and the client.
So we spent a large part of December doing just that, designing, coding and deploying a set of digital tools that allowed Regroup to hit the road rolling in January. It must be said that the client experience is top-notch. And the fluidity the tools afford Barry and his team keep him in the moment with the client, where he so loves to be.
HERE ARE THE HITS
- Branding and design
- Custom bike fitting software for the fitter and the client
- Beautiful FIT pdfs for both
- Detailed evaluation workflow and fit workflows
- A booking form that combines appointment with account creation