WBD WORK: RAISING THE BAR WITH GRAVAA
With a brand launch in progress, the team at Gravaa contacted us to rewrite its brand copy, a body of work that extended to taglines, journal content and beyond. We even got the chance to talk to the Head of Performance Equipment for Team Visma – Lease a Bike!
HERE ARE THE HITS
- Tagline creation, including the hero phrase, ‘Raise the bar’, a play on words that referenced Gravaa’s work in elevating cycling tech and the core feature of its product, manipulating air pressure on-the-fly
- Journal copy, including interviews
- Style guide