WBD WORK: WRITING BEYOND BORDERS FOR 7MESH GUARDIAN
Up and over in Canada, apparel brand 7mesh needed some big words for a big move. Known as a bike brand first, the founding team at 7mesh had nevertheless started their careers at outdoor giant Arc'teryx, where they variously made amazing products, led the company as a CEO in the case of Tyler Jordan, and more.
In a homecoming of sorts, 7mesh had been working behind the scenes on a product range that would extend past the bike, to run and ski. Earlier this year, the product and marketing teams at 7mesh came to us to help with the launch of this new landmark collection, codename 'Guardian'.
Starting with deep research, we developed product names, hero straplines, wider copy, punchy social snippets, and more over the course of a fast 30 days, providing everything 7mesh would need to present the new range with the heft it deserved.
HERE ARE THE HITS
- Industry research to ensure originality
- Product naming
- Creation of multiple hero straplines
- All wider copy, micro-moments and more