The Manual

Reference chapters on the decisions e-commerce brands actually face — written plainly, from having done the work, and kept current. Undated by design: these aren't news, they're the manual.

1. § 01

   Brand Strategy Agency

   Figs. 1.1–1.5
   What we mean by brand strategy · Who we're right for — and who we're not · Small and focused vs. large and layered · What clients have got out of it · Common questions

   WBD is a small, opinionated brand strategy agency for independent brands. Here's what's in scope, who we're right for, and how a focused studio differs from a big one.

2. § 02

   Shopify Plus Agency

   Figs. 2.1–2.6
   Where our Shopify view comes from · What Plus actually adds · When Plus makes sense · Standard Shopify vs Shopify Plus · What a Plus agency should own · Common questions

   Most brands don't need a Shopify Plus agency. An honest guide from WBD — who genuinely does, what Plus actually adds, and what a good partner should own.

3. § 03

   Shopify vs Shopify Plus

   Figs. 3.1–3.6
   The plans, with real numbers · What actually changes at Plus · The comparison most brands should run instead · When to move up — the honest signals · Where an agency fits · Common questions

   Shopify vs Shopify Plus with real numbers: what each plan costs, what actually changes at Plus, and the comparison most brands should be running instead.