E-Comm
Wholesale to Direct.
A working list for brands moving from selling through stores to selling direct — what changes, the few tools you actually need, and why it takes years rather than weeks.
24.09.2026
01 / Studio
Move People,
Move the Needle
An e-commerce creative agency for independent brands.
WBD makes complete e-commerce sites for independent brands. We’re highly particular about how things look, how things read, and how things work — because every one of those decisions, taken together, is what draws a customer deeper and defines your brand.
From our first meeting to a very fond farewell, we take great care to understand what you are, what you’re not, where you’ve been and where you’d love to be. And when we’ve listened, we listen some more. In our experience, it’s what makes the work great.
a custom site, made with the same care a maker gives their craft. easy for the brand to run, a pleasure for the customer to use.
02 / Featured
Read the piece Blind John’s Guitars · Hopton, Suffolk · 2026
Finding the Frequency with Blind John’s Guitars.
Relic electric guitars, made one at a time in a shed in Suffolk. We made the site: the design, the photographs, the recordings, a way to commission a guitar, and e-commerce right where it belongs.
Hear it · The Runaway
How does itFeel?
No love, no likes. If you don’t feel your site, neither will your customers. Yet you have a story — so why doesn’t your site tell it, in every detail, word and action? Who you are is what we work with. It’s how we connect your brand with your community — the customers you have now, and the ones to come.
We stand for brands that don’t want their site to look like anyone else’s. Businesses that demand the very best in design and technology, and have it work as hard as they do for their customers.
Everything we make is shaped by that.
03 / More Work
See all 04 / Healthcheck · Visita
Want a second pair of eyes?
or a fuller conversation. or a fix. three ways in — same human reply.
A / Sketch
toe in the water
A URL, four questions, sixty seconds of your time.
We come back inside two working days with a sketched response — what we noticed, what we’d ask next, what we’d tackle first. Specific to your site, written by us, no template.
Start a sketch
B / Discovery
dive in
About ten minutes, five steps, a proper brief.
Where you are, what’s stuck, references and mood, red lines and budget. Same human reply within two working days — with much more to go on.
Start a discovery
C / Workshop
get unstuck
Already got a site — and it’s misbehaving?
Bench days at £500: diagnosis first, fixes second, a written summary at the end. Book one to five, work starts within two working days — and if the fault runs deeper, the first-hour rule refunds you in full.
Book the bench
whichever door: no ai on our side, no follow-up sales call, no mailing list. just one of us reading what you sent and writing you back.
05 / Made by Hands
People need real. Truth, time and beauty. Tech only gets you so far. And fake, nowhere at all.
At WBD, we work with head, heart and hands. All human, all the time. Anything else just isn’t much fun.
Made by HandsFatto a ManoNo. 001
06 / From the Workbench · Dal Banco
A musette instead of a cart. A conversation instead of a checkout.
from the problem of maturity — on bending a mature medium to fit a singular brand.
07 / Work Notes
See all 
Ideas
Out of Pocket.
Why Vidual Inbox now has an Apple Watch app, and why, in a house where the children don't do screens, the Watch earns its place by letting the phone stay at home.
19.09.2026
E-Comm
Avoid the Fight.
Shopify is not the whole conversation. On Medusa — the open-source commerce engine for Next.js and Sanity sites — why we didn't use it for Pegoretti, and the brands we would.
16.09.2026