Feature

The Color Wall

2026.05.19Pegoretti

Pegoretti is renowned for its paint. Solid RAL colours, wild graphics, and ciavete — dialect for “whatever we want” (there’s a less polite version). Half the joy of a Pegoretti is making it yours.

The challenge for a brand like this is getting customers past browsing and into a real conversation — the kind that leads to a bike being built. Not a contact form. A conversation.

So we built the Color Wall. As you browse the paint options, you can collect the ones that catch your eye into a drawer that lives at the bottom of the screen. Solid colours, patterns, full-blown artwork — anything goes. Save them to your account, sit with them, come back to them.

Pegoretti Color Wall — desktop view, with painted frame thumbnails and the saved-finishes drawer anchored at the bottom — Fig. 01 · Desktop — browse the gallery, the drawer keeps your saved finishes one click away

Then, when you’re ready, share them with the workshop. That’s the beginning of the conversation: these are the things I might like for my Pegoretti.

It’s playful — you might spend twenty minutes enjoying the browse and never commission a bike. That’s fine. But a saved Color Wall is intent. It’s a customer who’s gone past looking and started imagining. That’s where real commissions begin.

Pegoretti Color Wall — mobile view, with the saved-finishes drawer pinned to the bottom of the screen — Fig. 02 · Mobile — the drawer stays pinned to the bottom as you scroll. Sign in to keep your selections.

Playful on one hand. Purposeful on the other.

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