07 / Work Notes

Notes from the workbench.

Working materials, not marketing — the stories behind the decisions, thoughts on design, tech and independent business, and conversations with the people we work with.

Pegoretti Color Wall — desktop view, with painted frame thumbnails and the saved-finishes drawer anchored at the bottom

Feature

The Color Wall

A feature that turns paint browsing into bike commissions. Playful on one hand. Purposeful on the other.

2026.05.19Pegoretti

Three FOLL √3 carbon forks — white, grey and black — hanging on a rod in a gallery space

Decision

The Problem of Maturity

Replacing the cart with a musette. Bending a mature medium to fit a singular brand — when the brand earns the bend.

2026.05.19Pegoretti

A workshop wall at Pegoretti — handwritten Italian notes in marker and pen, layered over bright paint splatters and brushstrokes

Feeling

Big Feelings

Translating Pegoretti’s feeling — character, personality, chaos and creativity — into a site that does the work of being the brand.

2026.05.20Pegoretti