An ongoing index of recent work — strategy, copy, design, build, and a bit of everything in between. For brands that make things by hand and sweat the small decisions.
Blind John makes relic electric guitars, one at a time, in a shed at the bottom of a garden in Suffolk. We made his new site — the design, the photographs, the recordings, the build — and a way to commission a guitar tha…
Just over two years ago we launched Regroup’s new site. A few weeks ago we took it upon ourselves to start what we called, internally, Regroup 2.1: the same design, but different.
Apparently, we should all be fresh and fit in January. That is not the case here. We’ll blame our client Regroup, but we can also blame ourselves. After a stellar year, Regroup ended 2025 by kicking off a bike fitting pr…
When's the right time for a new site? In our experience, there's never just one moment — just breadcrumbs on the trail. Sales leads. The way a brand wants to be represented. New technology that opens up possibilities. A…
Up and over in Canada, apparel brand 7mesh — a WBD client since 2018 — needed some big words for a big move. Known as a bike brand first, the founding team at 7mesh had nevertheless started their careers at outdoor giant…
When we got the call to help launch a new stainless steel road bike for our friends at Pegoretti, we scoped out a strategy and content plan that included a film from our partners at Storya.co, plus WBD photography and co…
With a brand launch in progress, the team at Gravaa contacted us to rewrite its brand copy — a body of work that extended to taglines, journal content and beyond. We even got the chance to talk to the Head of Performance…
Having the opportunity to help launch a new bike and go deep on strategy long before the rubber meets the road is a real treat. And with the Sarto ‘Raso Gravel’, the Italian brand’s hero gravel product, we went to great…
This one was huge fun. Regroup approached us, having seen our work elsewhere. They needed a lot — a new site, a partner to connect with and create ideas, combined e-comm and content thinking, stories, and more.