WBD WORK: RAISING THE BAR WITH GRAVAA

With a brand launch in progress, the team at Gravaa contacted us to rewrite its brand copy, a body of work that extended to taglines, journal content and beyond. We even got the chance to talk to the Head of Performance Equipment for Team Visma – Lease a Bike!

HERE ARE THE HITS

Tagline creation, including the hero phrase, ‘Raise the bar’, a play on words that referenced Gravaa’s work in elevating cycling tech and the core feature of its product, manipulating air pressure on-the-fly
Journal copy, including interviews
Style guide

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WBD WORK: A SWIFT START FOR THE SARTO RASO GRAVEL

Having the opportunity to help launch a new bike and go deep on strategy long before the rubber meets the road is a real treat. And with the Sarto ‘Raso Gravel’, the Italian brand’s hero gravel product, we went to great lengths to set the trail for success.

HERE ARE THE HITS

All copy for all channels
PR outreach and relationship development
Art direction
Strategic guidance around the US market, which included introducing and facilitating the signing of US pro gravel rider Skyler Taylor with Sarto and the Raso Gravel for his 2025 season

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WBD WORK: A NEW SITE FOR REGROUP + A STRONG SUITE OF CONTENT

This one was huge fun. Regroup approached us, having seen our work elsewhere. They needed a lot - a new site, a partner to connect with and create ideas, combined e-comm and content thinking, stories, and more.

HERE ARE THE HITS

Redesign and build their flagship site and store
New UX with an eye on using colour to separate areas of the business
Developed a brand style guide
A comprehensive content strategy focused on long-term organic search results
New copy throughout, a content plan and a bunch of stories
Clear-eyed e-comm advice and categorisation

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WBD WORK: BAR TAPE + BRACES FOR PARLEE

With new owners at the helm, Parlee needed a leg up to marry its site, structure, and style to the refined aesthetic and design language of its bikes. Part re-design, part thought, part rebuild, while the project might not have encompassed a ground-up shakedown, it still left room for creativity and commercial improvement.

HERE ARE THE HITS

Reimagined home, custom product page, footer and navigation sections
User experience improvements to capture more and better quality leads
Elevated brand messaging where appropriate

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WBD WORK: HEARTS IN VERONA FOR PEGORETTI

We've worked with the team at Pegoretti since 2018, soon after they lost their legendary founder and namesake, Dario Pegoretti. A past connection with Cristina, the then head of Brooks England and now co-CEO of Pegoretti, brought us into the fold, and we've remained ever since. Pegoretti isn't a client; it's family. The trust its team places in our advice, digital, and creative help is a continual privilege.

HERE ARE THE HITS

A clean, editorial-focused site
Digital strategy
Email marketing and execution
All on-site copy, plus PR activities
Site-wide photography
Product direction, development and naming

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